Viewers may see Tesla Inc.'s Model Y crossover or future Cybertruck pickup

or perhaps the billionaire CEO — on TV or online after Elon Musk

revealed plans for Tesla Inc. to utilise traditional advertising for the first time.

At the company's annual meeting on Tuesday, Musk disclosed those ambitions

U-turn for celebrity entrepreneur who only recently purchased the social media giant Twitter.

He has long shunned advertising in favour of attempting to cash

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